The second Networking Event that I attended was called the Creative Crawl which was created by Grand Valley’s Advertisement club. At this event we all met at Grand Rapids Brewing Company and then we broke up into four different groups and walked around downtown Grand Rapids to four different Ad agencies.
The first place we went to was Grey Matter Group which was a smaller agency where they had clients like New Holland Brewing Company and Old Orchard. The next place we went to was Adtegrity which did not like to call themselves an agency, they talked about how AdWords is a huge part of what they do and they also talked about how they do a lot of SEO/SEM. We then mucked through the pouring rain all the way to Experience GR which talked about how their campaign helped bring people, specifically from Chicago, to Grand Rapids and they showed us some of the Grand Rapids commercials they created. The final place we visited was People Design which I felt I was the most in my element there. It was on the smaller side, but that didn’t stop them to working with big clients like Herman Miller and they did Grand Valley’s Laker Effect campaign.
I was so happy that I attended this event, it allowed me to get a feel for the type of place that I would like to work. We also got to ask them questions on what it’s like to be doing what they do and we also got a lot of helpful advice.
VerStrate, S. (2017, March 30). [Creative Crawl]. Retrieved April 16, 2017.