Social Media Management

Being a first time user to Tweetdeck I found that it is an extremely useful and convenient  source to schedule when your tweets go out. The tweets below are scheduled at appropriate times of what is taking place at school and mentions being a graphic designer. This will be extremely useful in my future career if I ever have to do social media for whatever company I will be working for and it will also help with my timing of the tweets if I’m too busy to tweet something at that time.

This was also such an easy system to use, it was pretty much as easy as doing an actual tweet. All that I had to was go to to the new tweet icon and then you could write your tweet out and then you could pick the date and time when the Tweet would be displayed. I think this site will not only be a convenience in my work life but my personal life as well.

Made Using Tweetdeck:

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VerStrate, S. (April 20, 2017).  Screenshot of Tweetdeck scheduled tweets [PNG]. Retrieved from https://tweetdeck.twitter.com/

Technology in Careers

I have already applied to around 10 internships and have only heard back from 2 of them. I never thought applying for jobs and finding an internship would be such a difficult process. However, I got 2 interviews from them, I may not have got the job but the interview experience I got from it was worth all of my time in effort.

Using sites like LinkedIn and Indeed has helped finding jobs in my career so much easier to find and is the reason I was able to apply for 10 internships. Below I listed some Graphic Design Internships that I would like to apply to and also the types of jobs that I would like to apply to when I graduate.  One of the Graphic Design careers that I thought would be really cool to apply to in the future would be the creative content director for WZZM 13, I think a lot of the technological requirements match with what I’ve been learning in my graphic design classes. I have also listed below all of the technology that you need to have knowledge of when applying for the job. I found it really cool that we had learned about many of the technologies in this class (Technology in Public Relations and Advertising).

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VerStrate, S. (April 11, 2017). Screenshot of Indeed Search Engine. [PNG]. Retrieved from https://www.indeed.com/

1. Graphic Design Intern

2. Creative Content Producer

3. Digital Media Communications Intern

4. Social Media Marketing Intern

  • ShutterBooth
  • https://www.myinterfase.com/gvsu/Job/Detail/QjFlbHRIMHQveXA3c0hzSWxwMEhFd0F2cGswNDlteVdqbjVmS3NGaW1OST01
  • The software/technology/digital skills that the position requires or recommends:
    • Assist in writing marketing materials including but not limited to brochures, flyers, websites, and presentations* Assist in putting together a photo and video shoot for a new product launch
    • Market and promote ShutterBooth using various popular social networking sites and blogs
    • Assist with graphic design, web site design and development

5. Digital Marketing and Graphic Design Intern

  • CBS Radio
  • https://www.linkedin.com/jobs/view/276081733/
  • The software/technology/digital skills that the position requires or recommends:
    • Proficient in using Adobe Creative Suite (CS5 +) computer software to execute designs (Illustrator, InDesign, Photoshop)
    • ‪Understand Google Adwords basics
    • Ability to understand Google Analytics‪
    • Some prior experience working in digital marketing or social media
    • ‪Up-to-date on the latest social media trends and key social media platforms including Twitter, Facebook, LinkedIn, Google+‪
    • Willingness to learn and utilize inbound marketing software and other marketing tools.
    • ‪Optimize website content using best SEO practices and tools
    • ‪Creating infographics Or other visual assets
    • ‪Creating banner ads and other web marketing materials

AdWords Certified

I recently went on a Creative Crawl to experience what it would be like to work at an Ad Agency, during that I visited four different agencies and three of them that focused more on Advertising said that a lot of the skills that would be helpful in this career, aren’t being taught in school. One common skill that was mentioned was to be familiar with AdWords. One of the companies (Adtegrity) even mentioned that they would be very impressed if people’s resumes did mention that they were AdWords certified, since that is such a huge part of what they do on an every day basis.

I was pretty proud of myself after completing this because I know it will be useful knowledge for any graphic design or advertising jobs I apply for, and just being able to add another skill on my resume feels like an accomplishment. Even if I decide to work for a strictly graphic design company, I really feel like this will come in handy on what words to focus on if I design a poster or a website. This will especially hold true if I decide to do website design or my own personal graphic design website. I will know how to get my website to be one of the first to be displayed and the background of how AdWords works.

In addition, I hope to get certified in Google Analytics over the summer as well, just to have a better of understanding on how it all works. Getting Adwords certified was also just a simple test and a few short videos, it was not this insane test that took hours on end. I also found the videos to be extremely helpful to my understanding and they were also very simple and easy to comprehend. I am definitely a visual learner so I was pleased to see that we would be learn through videos versus studying a book on Google AdWords.

I would really like to utilize these free certifications and tutorials that can help me further my skills with advertising and graphic design. I would like to take advantage of these this summer to become the best I can be in my field. There is still so much I would like to learn and I think it is up to me to teach myself a lot of skills that I think will be relevant for applying to jobs. For example, there are a lot of skills that I don’t know how to do that are on job listings, so why not teach myself and get as far ahead as I can be. There will be so much competition for similar positions in the future and I think doing this will help me to stand out.

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VerStrate, S. (April 21, 2017). Google AdWords certification. Screenshot [PNG]. Retrieved from: https://www.google.com/partners/?sourceid=awo&subid=us-ww-et-g_prt-helpcenter&utm_source=help_center&utm_medium=ep&utm_content=PartnersHC&utm_campaign=&utm_content=us-ww#p_adwordscertification

About Me

 

 

Hello,

my name is Shelby VerStrate and I am a Junior at Grand Valley and I am majoring in Graphic Design and minoring in Advertisement and Public Relations. I am apart of the AIGA club at GVSU which I’m hoping can help me to find more intern opportunities and learn new skills from other students in the field. My dream job would to work for a magazine and design layouts for them.
My biggest gofullsizerenderal in the future is to own a French Bulldog, along with many other dogs. I also have a huge interest in making jewelry with metals, I would love to do that as a side job in the future. I would also like to get a job somewhere far away from Michigan so I don’t have to experience these harsh winters anymore. I would like to do a lot of traveling to figure out where that destination will be.

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