I really enjoyed creating my personal brand through a business card because being a Graphic Design Major we are constantly using InDesign so it was cool being able to use the software for a different class. I also think having a business card and knowing how to make them will be extremely beneficial when applying for jobs and branding yourself to a company.
My process of making the business card was first making a personal logo, and the incorporating that into the business card. I also wanted it to coincide with my resume so I used the same colors and shapes that I used on my resume. I also used the font Futura in both my resume and business card. I wanted to show my personal brand by stating that I’m a graphic designer and by showing that I’m proficient in InDesign and Illustrator by designing my own personal logo.
VerStrate, S. (3.30.17). Side A. [Photograph].
VerStrate, S. (3.30.17). Side B. [Photograph].
VerStrate, S. (3.30.17). Logo. [Photograph].
VerStrate, S. (3.30.17). InDesignBusinessCard. [Screenshot].
I attended the mentor speeding dating event that was a networking event created through Ad Club and took place at Grand Rapids Brewing Company. This was a great way for me to meet professionals in fields that I’m interested in. I got the privilege of meeting people like the Creative Manager at Founders Brewing Company and the Owner of Auxiliary Advertising and Design, and numerous others. I was able to talk to them about what their typical day looked liked at their job and what advice they could give me moving forward as a Graphic Designer. I got a better idea of what it would look like to work at a bigger or smaller company and it helped me think about what kind of work environment I would like to work at in my future.
I am hoping to attend more networking events like this one to get my name out there and to meet more professionals. I think these events will help lead to more connections and opportunities. This has already helped me to discover a few internship opportunities as well.
Spring, R. (2017, March 1). [Students at Mentor Speed Dating]. Retrieved March 27, 2017.
VerStrate, S. (2017, March 31). [Screen Shot]. Retrieved March 31, 2017.
Welcome to my website, where I talk about topics like website media and graphic design for social media. My website is currently being used for public relations writing and for my advertisement class, where I talk about my love for graphic design as much as I can. I am currently minoring in Advertisement and PR because I think learning about advertising on social networks will help my future graphic design career where I am hoping to design for social media and website design.
My current assignment is for my advertisement and PR class where we learn to use Google AdWord’s where we use the keyword tool. You then put in your ‘landing page’ and enter keywords that have to do with your brand. AdWords then will show keyword ideas that are recommended to your topic, location and the keywords that you enter. You can also put in negative words which are words you don’t want associated with your website when people search. For example, I put in words and phrases like “bad design” and “badly made websites.” That can really take away from your credibility if your website comes up when people search bad design.
These are the words that are Google’s recommendations after I put in my keywords:
VerStrate, Shelby. (March, 16 2017). Keywords Planner [Screen Image Capture]. Retrieved from Google AdWords.
Average monthly searches for my keywords:
“Graphic design help”: 10-100 average monthly searches
“How to do a website”: 10-100 average monthly searches
Brand designer: 10-100 average monthly searches
“Graphic Design Work”: 10-100 average monthly searches
“how make a website”: 10-100 average monthly searches
“how design website”: 10-100 average monthly searches
“social media graphic designer”: 10-100 average monthly searches
“how to get a website”: 10-100 average monthly searches
“how make website”: 10-100 average monthly searches
“social media graphic design”: 10-100 average monthly searches